It’s a smart, sustainable and targeted recruitment technique that creates an opportunity for candidates to identify and choose your company.
Attracted and seduced by your company, candidates come to you.
Outbound recruiting, on the other hand, consists of urgently searching for a profile among the available candidates.
The choice is then limited and doesn’t always allow you to find the right talent.
How to set up inbound recruiting?
Inbound recruiting therefore involves implementing a content strategy to attract candidates, for example by offering articles, videos or employee testimonials to present the company, its culture and its values.
It also involves optimizing the company’s online presence, particularly on social networks and job boards, to attract candidates in a natural way.
What are its objectives?
The aim of inbound recruiting is to create a pool of qualified, motivated candidates, who can then be easily converted into potential candidates for the company’s job offers.
By offering a positive experience from the very first contact, the company can stand out from its competitors and attract the best talent.
What are the benefits?
- Attracting qualified candidates
- Reduce recruitment costs
- Improving the company’s image
- Speed up the recruitment process
- Reduce turnover
This approach can help improve the efficiency and performance of the recruitment process! Why not give it a try?
